On The Rocks or Straight Upstate was founded as a collaborative platform for bartenders, distillers and other industry professionals to collaborate and promote the best spirits and bars from the Catskills to the Adirondacks! The unique agricultural environment in Upstate New York allows for some of the best spirits in the world to be distilled right here in our backyard, and with an ever-growing population coming from New York City, some of the best bartenders and chefs in the northeast have made their home here.